Monday, February 18, 2013

Tiranga Bangle: Another fraud in the offing

This is just copied from the web site of Rationalist International because this is another instance of trying to cheat gullible Indians and at least some of them may be saved if I post this here. Read the original here: http://www.rationalistinternational.net/ 
So, here goes:

Patriotism is highly respected and widespread in India. Seen as a positive and constructive force to create unity in a country of great diversity, it is close to everybody’s heart.  It is not old fashioned, on the contrary. It is flourishing today among young and future oriented Indian achievers. In times of rapid developments and confusing globalism, they find stability and security in the pride to be Indian.

Superstition, neatly dressed up as science and linked to patriotic feelings is an unscrupulous new business plan. It is aiming beyond the shrinking traditional circles of incense smelling psychopaths to delve into untapped markets with great future potential. To make it sustainable, customers are asked to register their bangle on the Flag Foundations website and get reminded when it needs to be recharged.

As Indian as Jindals’ Tiranga campaign may look, it has international roots. The idea is imported from South Africa, where the energized copper bracelet is selling as “46664 bangle” like hot cake since years. It is sold by one Dr. Anton Ungerer, who popularized his business by advertising that its proceeds were to benefit the Nelson Mandela Fund.

Jindal refers to Ungerer’s elaborate scientific research on the Tri-Vortex technique that is described like this: In an electrical chamber, a powerful field of complex energy is generated “including properties of sound, light and geometry”. Within 24 hours, it creates “flowing molecule structures” in the copper bangles (or in anything else that you put in the chamber, like wood, food or water). By way of “biomimicry”, the energized items improve the “cellular coherence” and the flow of energy in plants, cows and humans, causing all kinds of beneficial effects. Sounds great, but is unfortunately only pseudo-scientific blahblah. Renowned scientists have dismissed such claims, and neither Jindal nor Anton Ungerer could so far present any evidence or independent scientific research supporting them. In South Africa, a respected consumer rights organization stood up against Ungerer. Meantime, the Advertising Standards Association of the country has ordered his company to withdraw their “unsubstantiated claims”. 

Ungerer did not invent the Tri-Vortex technique. He took it from Japan. The murky source of it all seems to be the work of one Dr. Mararo Emoto, who specialized on energizing water. Emoto presented his sensational “scientific” findings in 2003 – and was immediately challenged by James Randy. Randy offered him one million dollar if he could reproduce his claimed results in a controlled double blind test. Emoto was not ready to accept.

Marato Emoto’s claim he could create healing water by transforming molecule structures and energy flows is far older than his Tri-Vortex technique. Before 2003, he used to propagate simpler methods: meditation and prayer. Or he would affix scrips with magic words on water tanks. Jindal’s Tiranga Bangle has come a long way!

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